That Old Familiar Fear

For the last year, I’ve been winding down Simplifilm. I’ve got this idea about what I did right, which was getting clients for agencies.

I love to sell, I love to hunt and I love to help.

So I put a little site together with the intentions of launching something on Monday. At Simplifilm I was never particularly intentional about building the business. I never had KPIs in place.

“Sell more,” I thought, “It’ll all be fine.”

The way that it worked out hurt. I lost interest in selling an endless amount of forgettable work to forgettable clients for reasons unknown.

Last week I settled up the business at Simplifilm. I’m free to start the new gig.

And I have that familiar fear: what if it doesn’t work?

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Christopher Johnson

Christopher Johnson is writing this blog. He's a startup veteran, having built a company called Simplifilm. This blog is about things that he's starting to - but may not actually - think yet. It publishes irregularly.
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