Scott Monty has convinced me that there’s something rotten in Facebook. Well, he didn’t convince me so much as remind me to do something about it.
It’s been a vague and gnawing unease for a while — a lot of things that I know I posted to Facebook I can’t access. I can’t look it up without going through a huge hassle and wrestling with the most distracting site that the Internet has ever created.
Plus, it’s beyond obvious that Facebook was only a longer-lasting version of AOL/ MySpace / LiveJournal…whatever. It’s Beyond Obvious that it’ll be gone in a few years.
I’ll want that stuff, and so I’m adopting some rules to reclaim my content and creativity.
- 90% of content originates outside of Facebook on our channels.
- Anything over three sentences lives off of Facebook™ and may be recreated on Facebook but will always link back in either the post or first comment.
- There should always be “home” for all major content types: Personal, Business, Notes. We control our “homes.”
- Social is a distribution channel, not the home of content. We can leverage what it’s good at as long as we collect some portion of the content we create.
- Social can be a place were we discuss content; maintaining a comments section on our blogs could be silly.
- We will have an audience building tool on all of our channels. This can include Facebook stuff to the extent that they permit it, but we’re doing this for our purposes.
- Don’t debate memes; you can never win.
There are other things I think, but this will be an excellent place to start.
I started writing more on Facebook (and worse, too) because it was easy. But putting stuff on Facebook is just throwing it into a drawer that someone else owns and hoping that you can find it later. Enough of that.