To Be In Practice

One of the things about opening up a business is that you need to find your way to what you want to do.

In my case, I’ve missed out on being a practitioner of sales for a few years. Thinking back, it’s been over three years since I’ve really sold with the idea that maximizing revenue and numbers is a good thing.

That has put me in an “out of practice” situation. Add that to the fact that the sales industry changes itself completely every half-decade and I feel somehow “out of shape” in a way that I don’t think I have ever been. So I’m taking steps to change that.

Our biggest problem at Simplifilm was getting jobs out the door. Sales doesn’t cure all in that situation.

I’ve felt that way lately. In the advisory business, I’m at a remove from direct contact with my clients and my customer’s clients. That’s fine to a point, but there’s something appealing about being a practitioner. It’s the director who still acts as DP on set. You respect that guy.

Being a practitioner is appealing because it brings me back to an authentic place. To get punched in the mouth again, to learn what works right now. To connect.

For me to have gotten away from it for as long as I have was an error. Day by day it was defensible, but over the long haul, not as much.

So I’ll get back into practice in the next few weeks.

The setup I’m going to go for:

  • A business where I spend my time selling and marketing.
  • An advisory /consultancy that’s on the side.

This will mean that I may take the rest of the year to build the former up so I can turn my attention to the latter. I’m OK with that.

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Christopher Johnson

Christopher Johnson is writing this blog. He's a startup veteran, having built a company called Simplifilm. This blog is about things that he's starting to - but may not actually - think yet. It publishes irregularly.
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